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Independents Lead the Way to Profit in Web Video

from TVWeek, a breakdown of some recent deals for web video content providers, despite the economic downturn:

online video is one of the seven strategies eMarketer has suggested brands use to make it through these lean economic times. Specifically, eMarketer advised brands bring their video content to the Web, such as promotional films, sales demos and customer testimonials. Video makes a site stickier and keeps viewers more engaged with content.

Dumbworld– Entertainment- Media- Art


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